CAJ | 학술논문

针对旅游搜索引擎高度专业化、目标性强等特点,在引入旅游搜索引擎评价特色指标和借鉴通用搜索引擎评价指标的基础上,建立了以＂网络影响因子＂和＂比价度＂指标为核心、着重于检索结果内容质量评价的特色指标集,同时利用加权优序图法确定指标权重,从而建立一个较为客观、准确、操作性强的旅游搜索引擎检索性能的评价指标体系,为我国旅游业搜索引擎的发展方向的确定提供了理论依据。
침대여유수색인경고도전업화、목표성강등특점,재인입여유수색인경평개특색지표화차감통용수색인경평개지표적기출상,건립료이＂망락영향인자＂화＂비개도＂지표위핵심、착중우검색결과내용질량평개적특색지표집,동시이용가권우서도법학정지표권중,종이건립일개교위객관、준학、조작성강적여유수색인경검색성능적평개지표체계,위아국여유업수색인경적발전방향적학정제공료이론의거。
Pertinent to the features of high specialization and defined goals of travel search engine,this paper establishes a special indicators system by introducting the distinctive indexes of travel search engines and learning from the evaluation indicators of general search engines.With the cores of ＂web impact factor（WIF）＂ and ＂parity degree＂,the system emphasizes particularly on the content quality of search results.Moreover,the system is objective,accurate and operable,in which weight of indicators is determined by weighted precedence.It will provide theoretical basis for development orientation of travel search engines in China.