CAJ | 학술논문

本文在认证行业领域,研究了认证机构服务质量对关系质量的影响。在认证机构服务质量4维度结构（即过程服务能力、过程交互质量、潜在服务能力和结果质量）及关系质量3维度结构（即合作性、适应性和关系氛围）的基础上,构建了认证机构服务质量对关系质量的影响模型。对721家企业的实证研究表明,过程服务能力、结果质量两个维度对认证机构和顾客之间的关系质量有显著影响,而过程交互质量、潜在服务能力两个维度对两者关系质量的影响不显著。最后对认证机构如何提高其服务质量,维持良好的顾客关系提出了建议。
본문재인증행업영역,연구료인증궤구복무질량대관계질량적영향。재인증궤구복무질량4유도결구（즉과정복무능력、과정교호질량、잠재복무능력화결과질량）급관계질량3유도결구（즉합작성、괄응성화관계분위）적기출상,구건료인증궤구복무질량대관계질량적영향모형。대721가기업적실증연구표명,과정복무능력、결과질량량개유도대인증궤구화고객지간적관계질량유현저영향,이과정교호질량、잠재복무능력량개유도대량자관계질량적영향불현저。최후대인증궤구여하제고기복무질량,유지량호적고객관계제출료건의。
In the context of certification industry,the impacts of the service quality of certification agencies on relationship quality are studied.Based on four dimensions of service quality（process service capability,process interactive quality,potential service capability,and outcome quality） and three dimensions of relationship quality（cooperativity,adaptability and atmosphere of connection）,the model of impacts of service quality of certification agencies on relationship quality is constructed.An empirical study involving 721 enterprises shows that process service capability and outcome quality have significant influence on the relationship quality,while process interactive quality and potential service capability have not significant impact on the relationship quality.Finally,some recommendations are proposed for certification agencies in order to improve their service quality and remain good relationship with their clients.