出版科学
齣版科學
출판과학
2011年
2期
55~59
,共null页
出版集团 多元化经营
齣版集糰 多元化經營
출판집단 다원화경영
Publishing group Diversification
多元化经营是企业成长壮大到一定阶段的发展战略选择。多元化经营包括同心多元化、横向多元化、纵向多元化和无关联多元化四种主要形式。出版集团要充分认识多元化经营的利弊，做好出版主业是基础，应该根据关联度和自己的专长，适时适度地开展多元化经营，还要注意企业文化建设与人才的培养。
多元化經營是企業成長壯大到一定階段的髮展戰略選擇。多元化經營包括同心多元化、橫嚮多元化、縱嚮多元化和無關聯多元化四種主要形式。齣版集糰要充分認識多元化經營的利弊，做好齣版主業是基礎，應該根據關聯度和自己的專長，適時適度地開展多元化經營，還要註意企業文化建設與人纔的培養。
다원화경영시기업성장장대도일정계단적발전전략선택。다원화경영포괄동심다원화、횡향다원화、종향다원화화무관련다원화사충주요형식。출판집단요충분인식다원화경영적리폐，주호출판주업시기출，응해근거관련도화자기적전장，괄시괄도지개전다원화경영，환요주의기업문화건설여인재적배양。
Diversification is the strategic choice of an enterprise when it has developed at a certain stage. Diversification includes four main forms which are Concentric Diversification, Horizontal Diversification, Vertical Diversification and Unrelated Diversification. Publishing groups should fully understand the pros and cons of diversification, regarding completing the publishing industry as the foundation, and developing the diversification timely and moderately according to the correlation and their own advantages. In addition, they should pay attention to the cultural construction of an enterprise and talent cultivation.
