商业经济与管理
商業經濟與管理
상업경제여관리
Business Economics and Administration
2011年
3期
11~16
,共null页
零售商 供应商 通路费用 零供关系
零售商 供應商 通路費用 零供關繫
령수상 공응상 통로비용 령공관계
retailer; supplier; slotting allowance; retailer-supplier relationship
零供关系对于产业发展至关重要。有关调查显示我国零供关系显失公平现象十分严重,已经危及到了整个产业链的和谐。零供矛盾的焦点主要集中在零售商收取不合理的通路费用和拖欠货款。大型零售商滥用自身市场优势追求利益最大化、过度依赖＂渠道控制＂盈利模式及对供应商依赖渠道资源存在认识偏差是导致零供冲突的主要原因。完善相关法律法规、健全社会诚信机制、签订以公平交易为基础的合同、建立合理的利益分配机制和信息共享机制,有助于构建和谐的零供关系,促进产业健康发展。
零供關繫對于產業髮展至關重要。有關調查顯示我國零供關繫顯失公平現象十分嚴重,已經危及到瞭整箇產業鏈的和諧。零供矛盾的焦點主要集中在零售商收取不閤理的通路費用和拖欠貨款。大型零售商濫用自身市場優勢追求利益最大化、過度依賴＂渠道控製＂盈利模式及對供應商依賴渠道資源存在認識偏差是導緻零供遲突的主要原因。完善相關法律法規、健全社會誠信機製、籤訂以公平交易為基礎的閤同、建立閤理的利益分配機製和信息共享機製,有助于構建和諧的零供關繫,促進產業健康髮展。
령공관계대우산업발전지관중요。유관조사현시아국령공관계현실공평현상십분엄중,이경위급도료정개산업련적화해。령공모순적초점주요집중재령수상수취불합리적통로비용화타흠화관。대형령수상람용자신시장우세추구이익최대화、과도의뢰＂거도공제＂영리모식급대공응상의뢰거도자원존재인식편차시도치령공충돌적주요원인。완선상관법율법규、건전사회성신궤제、첨정이공평교역위기출적합동、건립합리적이익분배궤제화신식공향궤제,유조우구건화해적령공관계,촉진산업건강발전。
The relationship between retailers and suppliers is of great importance in industrial development.A survey shows that the inequity between the two parties is serious,which has threatened the harmony of the whole industry chain.The conflicts focus on slotting allowance and unreasonable payment arrears.And the main reasons for the conflicts lie in large retailers＇ excessive use of their market advantage to seek maximum benefits,excessive dependence on ＂channel control＂ and misunderstanding of suppliers＇ relying on channel resources.It contributes to building a harmonious relationship between retailers and suppliers to improve relevant laws and regulations,strengthen social credit system,promote contract mechanism,and build reasonable benefit distribution mechanism and information sharing mechanism,which could promote the healthy development of industry.
