企业经济
企業經濟
기업경제
Enterprise Economy
2011年
3期
95~97
,共null页
文化差异 商务交往 礼貌用语
文化差異 商務交往 禮貌用語
문화차이 상무교왕 례모용어
cultural differences; business communication; language of politeness
在商务活动中,适时地运用＂礼貌用语＂可实现良性循环,也是商务交际取得成功的基本保证。交际与文化密不可分,应根据文化的差异与礼貌原则,正确地使用＂礼貌用语＂。本文从语用学原则入手,分析了商务交往中＂礼貌用语＂的文化因素,从赞美与恭维、致谢、祝贺、致歉、问候等方面探讨了商务交往中＂礼貌用语＂的语用策略,以期推动商务关系的发展。
在商務活動中,適時地運用＂禮貌用語＂可實現良性循環,也是商務交際取得成功的基本保證。交際與文化密不可分,應根據文化的差異與禮貌原則,正確地使用＂禮貌用語＂。本文從語用學原則入手,分析瞭商務交往中＂禮貌用語＂的文化因素,從讚美與恭維、緻謝、祝賀、緻歉、問候等方麵探討瞭商務交往中＂禮貌用語＂的語用策略,以期推動商務關繫的髮展。
재상무활동중,괄시지운용＂례모용어＂가실현량성순배,야시상무교제취득성공적기본보증。교제여문화밀불가분,응근거문화적차이여례모원칙,정학지사용＂례모용어＂。본문종어용학원칙입수,분석료상무교왕중＂례모용어＂적문화인소,종찬미여공유、치사、축하、치겸、문후등방면탐토료상무교왕중＂례모용어＂적어용책략,이기추동상무관계적발전。
During the business activities,a timely use of＂ courtesy＂ is a virtuous cycle,also the basic guarantee of success in business communication;Communication and culture are inseparable.According to the principles of cultural differences and politeness,the＂ polite language＂ is properly used.Staring with the principle of pragmatics,this paper analyzes the cultural factors of the＂ polite language＂ during business activities and explores the pragmatic tactic of ＂polite language＂ during the business communications from praising and flattering,thanks,congratulations,excuse,and greeting and so on to promote business relationship development.
