企业经济
企業經濟
기업경제
Enterprise Economy
2011年
3期
152~155
,共null页
企业志愿者活动 企业志愿者活动管理 企业社会责任 可持续发展
企業誌願者活動 企業誌願者活動管理 企業社會責任 可持續髮展
기업지원자활동 기업지원자활동관리 기업사회책임 가지속발전
employee volunteering; employee volunteer management; corporate social responsibility; sustainable development
企业志愿者活动是企业社会责任践行的重要方式与有效路径。有效的企业志愿者活动可以实现多赢,把社会、经济和环境主体与员工的热情以及企业经营需要匹配起来。通过实施志愿者活动,企业将赢得公众的认同与支持,提升良好的企业、产品或服务的形象,还将有利于员工的组织公民行为的产生。良好的效果源于对企业志愿者活动从战略到战术层面的有效管理,有效的企业志愿者活动管理应该以战略定位为基点,系统的计划为前提,有效的组织为关键,适当的控制为重点。
企業誌願者活動是企業社會責任踐行的重要方式與有效路徑。有效的企業誌願者活動可以實現多贏,把社會、經濟和環境主體與員工的熱情以及企業經營需要匹配起來。通過實施誌願者活動,企業將贏得公衆的認同與支持,提升良好的企業、產品或服務的形象,還將有利于員工的組織公民行為的產生。良好的效果源于對企業誌願者活動從戰略到戰術層麵的有效管理,有效的企業誌願者活動管理應該以戰略定位為基點,繫統的計劃為前提,有效的組織為關鍵,適噹的控製為重點。
기업지원자활동시기업사회책임천행적중요방식여유효로경。유효적기업지원자활동가이실현다영,파사회、경제화배경주체여원공적열정이급기업경영수요필배기래。통과실시지원자활동,기업장영득공음적인동여지지,제승량호적기업、산품혹복무적형상,환장유리우원공적조직공민행위적산생。량호적효과원우대기업지원자활동종전략도전술층면적유효관리,유효적기업지원자활동관리응해이전략정위위기점,계통적계화위전제,유효적조직위관건,괄당적공제위중점。
Corporate volunteering is an important and effective way to practice corporate social responsibility（CSR）.Effective corporate volunteer activities will help the enterprises achieve multiple win and match up the enthusiasm of employees,the subjects of the society,economy,and environment as well as the needs of enterprise operation.Through the corporate volunteer activities,enterprises will gain public recognition and support,lift up the images of enterprises,products or services as well as contribute to the advent of organizational citizenship behavior among employees.However,the good results originate in effective management from strategic levels to tactical levels.The effective management of enterprise volunteering activities regards the strategic positioning as the foundation,systematic plans as premises,effective organization as keys points,and appropriate control as critical points.
