韶关学院学报
韶關學院學報
소관학원학보
Journal of Shaoguan University(Social Science Edition)
2011年
2期
65~67
,共null页
后奥运时代 体育产业 软实力
後奧運時代 體育產業 軟實力
후오운시대 체육산업 연실력
post-Olympic age; sports industry; soft power
后奥运时代是我国体育产业跨越式发展的良好契机,提升其软实力将是体育产业发展的关键所在.从体育软实力的基本概念出发,分析了我国产业中的软实力存在的现状和问题,并由此得出了体育提升软实力的途径：植入＂文化＂因素、完善体育赛事商业模式、扶植和培养体育明星和挖掘我国传统体育文化.
後奧運時代是我國體育產業跨越式髮展的良好契機,提升其軟實力將是體育產業髮展的關鍵所在.從體育軟實力的基本概唸齣髮,分析瞭我國產業中的軟實力存在的現狀和問題,併由此得齣瞭體育提升軟實力的途徑：植入＂文化＂因素、完善體育賽事商業模式、扶植和培養體育明星和挖掘我國傳統體育文化.
후오운시대시아국체육산업과월식발전적량호계궤,제승기연실력장시체육산업발전적관건소재.종체육연실력적기본개념출발,분석료아국산업중적연실력존재적현상화문제,병유차득출료체육제승연실력적도경：식입＂문화＂인소、완선체육새사상업모식、부식화배양체육명성화알굴아국전통체육문화.
Post Olympic age is the best opportunity for the leap-forward in our sport industry,the key point of which is to enlarge the soft power.This paper starts from the basic concept of sport＇s soft power,analyzing the existing status and problems of the soft power in our industry,and arriving at the channel to increase its soft power：Implantation ＂cultural＂ factors,improving the model of sports business,fostering and developing the sports stars and exploring our traditional culture.
