CAJ | 학술논문

为了提高我国国际旅游的产业化水平,以入境旅游典型区域收集的第一手数据为基础,应用计算机数理统计方法,系统分析了入境游客目的地选择的影响因素。结果发现,旅游交通、旅游服务和设施等促成因素构成了目的地选择的核心影响因素;产品价格、旅行时间和旅行距离等限制性因素的作用位居第二层次;而旅游景区、东道主好客性等核心吸引物的作用最小。由于经济、社会、文化背景和旅游者个体特征的差异,欧美等洲际客源在选择目的地时更多地考虑吸引物因素;而洲内客源则更多地考虑限制性因素。
위료제고아국국제여유적산업화수평,이입경여유전형구역수집적제일수수거위기출,응용계산궤수리통계방법,계통분석료입경유객목적지선택적영향인소。결과발현,여유교통、여유복무화설시등촉성인소구성료목적지선택적핵심영향인소;산품개격、여행시간화여행거리등한제성인소적작용위거제이층차;이여유경구、동도주호객성등핵심흡인물적작용최소。유우경제、사회、문화배경화여유자개체특정적차이,구미등주제객원재선택목적지시경다지고필흡인물인소;이주내객원칙경다지고필한제성인소。
An important objective of tourism demand analysis is to improve the understanding of tourist behavior towards a particular destination,so tourism destination choice is the core of consumer decision-making.Based on the data of tourism market survey in Beijing,Shanghai,Guangzhou,Xi＇an,Guilin and Kunming,this paper analyses the factors of destination choice of foreign visitors in China by many tools,such as the descriptive analysis and factor analysis tools.It was found that destination choice is a complex multi-factor decision-making process,in which tourism transport,services and facilities constitute the core factors of the destination choice;price,time and distance constitute the second level factors;the core attraction of the destination such as the tourism attractions and the hospitable hosts constitute the third level factors.At the same time,as a result of diversity in economic,social and cultural,tourists come from Europe and the United States give more consideration to destination attraction factors,whereas other customers give more consideration to limiting factors.