CAJ | 학술논문

视频网站作为新媒体时代互联网的产物,在经历一段坎坷的发展历程后已经逐步走向成熟。目前,网络视频业拥有无限的商业前景。但当务之急是如何提升视频网站的版权意识,如何构建先进的经营理念和管理方式以打造视频网站的品牌,其解决途径是视频网站应不断推出网络新产品;鼓励支持原创视频;倡导与传统媒体合作等营销策略来打造行业品牌,提升品牌忠诚度,进而实现行业盈利。
시빈망참작위신매체시대호련망적산물,재경력일단감가적발전역정후이경축보주향성숙。목전,망락시빈업옹유무한적상업전경。단당무지급시여하제승시빈망참적판권의식,여하구건선진적경영이념화관리방식이타조시빈망참적품패,기해결도경시시빈망참응불단추출망락신산품;고려지지원창시빈;창도여전통매체합작등영소책략래타조행업품패,제승품패충성도,진이실현행업영리。
As the product of the New Media Era,video site has become more mature after undergoing a series of ups and downs in its development.Despite its promising prospects in business,the online-video industry must take as its priority to raise its consciousness of copyright of the individual web station,and to establish the advanced concepts of business and management so as to create its own brand.The solution this article offers is that the video site should continuously provide new products and encourage and support the original internet products,and advocates such strategies as to cooperate with the traditional media to produce a brand with viewer＇s royalty and the business＇s profits.