经济与管理
經濟與管理
경제여관리
Economy and Management
2011年
4期
81~84
,共null页
网络购物 市场结构 市场行为 市场绩效
網絡購物 市場結構 市場行為 市場績效
망락구물 시장결구 시장행위 시장적효
online shopping; market structure; market conduct; market performance
网络购物作为一个新兴产业,近来的发展异常迅猛。基于产业组织理论,从市场结构、市场行为和市场绩效三个方面具体以B2C和C2C两个市场为对象进行分析。得出市场结构现属于寡头垄断型,市场进入壁垒不高,以低价行为进行市场渗透,以技术进步与创新促进发展。但整个产业仍尚未成熟,需要行业本身、政府以及社会各界的共同努力。
網絡購物作為一箇新興產業,近來的髮展異常迅猛。基于產業組織理論,從市場結構、市場行為和市場績效三箇方麵具體以B2C和C2C兩箇市場為對象進行分析。得齣市場結構現屬于寡頭壟斷型,市場進入壁壘不高,以低價行為進行市場滲透,以技術進步與創新促進髮展。但整箇產業仍尚未成熟,需要行業本身、政府以及社會各界的共同努力。
망락구물작위일개신흥산업,근래적발전이상신맹。기우산업조직이론,종시장결구、시장행위화시장적효삼개방면구체이B2C화C2C량개시장위대상진행분석。득출시장결구현속우과두롱단형,시장진입벽루불고,이저개행위진행시장삼투,이기술진보여창신촉진발전。단정개산업잉상미성숙,수요행업본신、정부이급사회각계적공동노력。
Online shopping industry is a new developing industry in China,and it has been led a rapid development recently.Based on the industrial organization theory,we analyze the the B2C and C2C market from the market structure,conduct and performance.Then we draw the conclusion as followed： the structure of this industry is an oligopoly model and the market entry barriers are low.Low prices can be adopted to infiltrate the market and technique progresses and innovations can promote the development of the industry.But the market is not mature yet;it still needs the ceaseless endeavors of the industry itself,the government and the society.
