科研管理
科研管理
과연관리
Science Research Management
2011年
4期
59~68
,共null页
低成本战略 差异化战略 渐进创新 突破创新 企业绩效
低成本戰略 差異化戰略 漸進創新 突破創新 企業績效
저성본전략 차이화전략 점진창신 돌파창신 기업적효
low cost strategy; differentiation strategy; incremental innovation; radical innovation; firm performance
基本竞争战略对企业绩效的影响一直是学术界关注的焦点,但研究结论却出现了分歧。在相关研究的基础上,将渐进创新和突破创新作为中介变量,构建了竞争战略、创新选择与企业绩效关系的概念模型,通过问卷调研对316家企业进行了实证检验。研究发现,低成本战略和差异化战略对企业绩效都有显著的正向影响,但影响机制不同。低成本战略对绩效存在直接效应和以渐进创新为中介的间接效应;而差异化战略并不能直接提升企业绩效,只能通过突破创新对企业绩效产生正向影响。
基本競爭戰略對企業績效的影響一直是學術界關註的焦點,但研究結論卻齣現瞭分歧。在相關研究的基礎上,將漸進創新和突破創新作為中介變量,構建瞭競爭戰略、創新選擇與企業績效關繫的概唸模型,通過問捲調研對316傢企業進行瞭實證檢驗。研究髮現,低成本戰略和差異化戰略對企業績效都有顯著的正嚮影響,但影響機製不同。低成本戰略對績效存在直接效應和以漸進創新為中介的間接效應;而差異化戰略併不能直接提升企業績效,隻能通過突破創新對企業績效產生正嚮影響。
기본경쟁전략대기업적효적영향일직시학술계관주적초점,단연구결론각출현료분기。재상관연구적기출상,장점진창신화돌파창신작위중개변량,구건료경쟁전략、창신선택여기업적효관계적개념모형,통과문권조연대316가기업진행료실증검험。연구발현,저성본전략화차이화전략대기업적효도유현저적정향영향,단영향궤제불동。저성본전략대적효존재직접효응화이점진창신위중개적간접효응;이차이화전략병불능직접제승기업적효,지능통과돌파창신대기업적효산생정향영향。
The effects of basic competitive strategy on firm performance have always been a focus in academic circles;however,there is the divergence on the findings of the empirical studies.Based on the extant correlative literature,a conceptual model to embody the relationship of competitive,innovation selection,and firm performance is constructed by using incremental innovation and radical innovation as mediators.An empirical study with a sample of 316 firms from questionnaire is conducted.The results show that both low cost strategy and differentiation strategy have a distinct positive impact on the firm performance,but their respective influence mechanisms are different.Low cost strategy can effect on the firm performance both directly and indirectly by a mediator of incremental innovation,but differentiation strategy only inderectly effet＇s on the firm performance by a mediator of radical innovation.
