CAJ | 학술논문

知识产品分类是知识产品管理研究的基础,通过知识产品的分类研究,能够清晰地描述出所研究产品系统的结构和特征,有助于更加深刻地理解不同类型知识产品的价值实现过程和产品策略的差异性,为知识产品的研究和管理提供依据。从知识产品的价值实现过程出发,特别突出了交付过程的复杂程度差异性,按照知识产品价值实现的关键影响因素——客户类型和产品形态两个维度,将整个知识产品领域划分为四种基本类型,即集体使用的定制化产品、个人使用的定制化产品、集体使用的标准化产品、个人使用的标准化产品。进而通过对比分析,发现每一类知识产品的价值增长点和实现机制,并对不同类型的知识产品分别提出具有针对性的产品营销和发展策略。通过系统的知识产品分类研究,能够简化管理和研究过程,提高研究者的工作效率,为探索不同类型知识产品的设计和经营策略提供了框架性的分析方法。
지식산품분류시지식산품관리연구적기출,통과지식산품적분류연구,능구청석지묘술출소연구산품계통적결구화특정,유조우경가심각지리해불동류형지식산품적개치실현과정화산품책략적차이성,위지식산품적연구화관리제공의거。종지식산품적개치실현과정출발,특별돌출료교부과정적복잡정도차이성,안조지식산품개치실현적관건영향인소——객호류형화산품형태량개유도,장정개지식산품영역화분위사충기본류형,즉집체사용적정제화산품、개인사용적정제화산품、집체사용적표준화산품、개인사용적표준화산품。진이통과대비분석,발현매일류지식산품적개치증장점화실현궤제,병대불동류형적지식산품분별제출구유침대성적산품영소화발전책략。통과계통적지식산품분류연구,능구간화관리화연구과정,제고연구자적공작효솔,위탐색불동류형지식산품적설계화경영책략제공료광가성적분석방법。
The classification of Knowledge-Intensive Goods（KIG） is the research fundation of KIG management.Through the classification of KIG,the structure and the characteristics of KIG can be described more clearly than simply regarded the KIG as a homogenous product.Therefore,according to the value realization processes,classification results can help academics and practitioners to profoundy understand the differences and the management strategies of different types,which will build a base for the KIG management research.At the beginning,two independent classification dimensions,i.e.customer type and product shape related to value realization of KIGs are proposed,the process of value realization where the complexity of delivery was emphasized and subsequently probed into,the whole KIG area can be consequently divided into four basic quadrants,namely,collectivity-customization goods,individual-customization goods,collectivity-standard goods,and individual-standard goods as the results of the classification.Furthermore,the value growth points and realization mechanisms of each type KIG are pointed out by comparing different types.Based on the classification model,the corresponding marketing and development strategy can be proposed for different KIG types.The classification study of KIG could simplify the management and research process,improve the efficiency of researchers and managers,and provide an analysis framework for exploring the management strategy of different KIG types.