管理学报
管理學報
관이학보
Chinese JOurnal of Management
2011年
5期
752~757
,共null页
单向替代 订货与定价 联合决策 随机需求
單嚮替代 訂貨與定價 聯閤決策 隨機需求
단향체대 정화여정개 연합결책 수궤수구
downward substitution; ordering and pricing; joint decision; stochastic demand
考虑了存在单向替代的两产品订货和定价联合决策问题。通过构建订货与定价联合决策模型,研究了单周期两产品的最优订货量和价格的存在条件,进一步将研究拓展到多周期的情况,建立了多周期的订货和定价联合决策模型,并进行了模型结构分析。同时,分析了信息对订货与定价联合决策的影响程度。
攷慮瞭存在單嚮替代的兩產品訂貨和定價聯閤決策問題。通過構建訂貨與定價聯閤決策模型,研究瞭單週期兩產品的最優訂貨量和價格的存在條件,進一步將研究拓展到多週期的情況,建立瞭多週期的訂貨和定價聯閤決策模型,併進行瞭模型結構分析。同時,分析瞭信息對訂貨與定價聯閤決策的影響程度。
고필료존재단향체대적량산품정화화정개연합결책문제。통과구건정화여정개연합결책모형,연구료단주기량산품적최우정화량화개격적존재조건,진일보장연구탁전도다주기적정황,건립료다주기적정화화정개연합결책모형,병진행료모형결구분석。동시,분석료신식대정화여정개연합결책적영향정도。
Joint decision of ordering and pricing is a more important area at present academic research.There is a vast of literature focusing on this problem.However,most of the literature discussed the decision policy of single product,even seldom literature research multiple products,but they assume that the products are independent.In reality,there are many firms produce multiple products,and they are substitutable among the products.Therefore,in this paper,we built a ordering and pricing joint decision model for two downward substitution products provide the existing condition of optimal order quantity and price under additive demand case.We also compare the profits between perfect information and imperfect information condition,and get the value of the information in the production and pricing decision.
