CAJ | 학술논문

奥运项目图标是奥运会视觉形象开发的重要项目之一,以简洁的、形象的、具有代表性的图形语言,清晰的表现出奥运会各个比赛项目的特点。它是奥运精神的化身、是时代发展的产物、是各种文化传播的使者、是各地区间相互沟通的文化桥梁。历届奥运项目图标囊括了多种艺术风格,先后具备了＂依索体系运动＂、＂国际主义设计＂、＂后现代主义设计＂三个时代特征,是各个时期平面设计艺术风格更迭、发展的历史见证,它始终受到时代发展的影响。
오운항목도표시오운회시각형상개발적중요항목지일,이간길적、형상적、구유대표성적도형어언,청석적표현출오운회각개비새항목적특점。타시오운정신적화신、시시대발전적산물、시각충문화전파적사자、시각지구간상호구통적문화교량。력계오운항목도표낭괄료다충예술풍격,선후구비료＂의색체계운동＂、＂국제주의설계＂、＂후현대주의설계＂삼개시대특정,시각개시기평면설계예술풍격경질、발전적역사견증,타시종수도시대발전적영향。
The Olympic Games icons are one of the important development projects on visual images.It clearly shows the characteristics of the Olympic Games of various competitions with the graphic language in a concise,visual and representative style.It is the embodiment of the Olympic spirit,the development product of the times and the messenger of transmission in different cultures and cultural bridges of mutual communication with people of different regions.The previous Olympic icons include a variety of artistic styles with the three characteristics of the times ＂ISO type movement＂、＂internationalism designs＂ and ＂post-modernist designs,＂ It is the art of graphic design style of various periods of interchanges and history witness of development.It has always been the impact of the times development.