桂海论丛
桂海論叢
계해론총
Guihai Tribune
2011年
2期
115~119
,共null页
文化软实力 对外宣传 国家形象 文明对话
文化軟實力 對外宣傳 國傢形象 文明對話
문화연실력 대외선전 국가형상 문명대화
culture as part of soft power; international publicity ; national image; civilized dialogue
提升国家文化软实力是赢得新形势下国际竞争的重要战略任务。文化软实力的提升有赖于卓有成效的对外宣传。文化构成了对外宣传的内容和背景，对外宣传又体现和张扬着文化。文化软实力在对外宣传中发挥效力，扩大影响，对外宣传也因文化软实力而丰富和生动。必须充分认识二者的关系，准确把握文化软实力视域中对外宣传面临的问题和挑战，在文明对话与交流中，形成对外宣传新格局，消除文化差异带来的误解，提升文化国际影响力。
提升國傢文化軟實力是贏得新形勢下國際競爭的重要戰略任務。文化軟實力的提升有賴于卓有成效的對外宣傳。文化構成瞭對外宣傳的內容和揹景，對外宣傳又體現和張颺著文化。文化軟實力在對外宣傳中髮揮效力，擴大影響，對外宣傳也因文化軟實力而豐富和生動。必鬚充分認識二者的關繫，準確把握文化軟實力視域中對外宣傳麵臨的問題和挑戰，在文明對話與交流中，形成對外宣傳新格跼，消除文化差異帶來的誤解，提升文化國際影響力。
제승국가문화연실력시영득신형세하국제경쟁적중요전략임무。문화연실력적제승유뢰우탁유성효적대외선전。문화구성료대외선전적내용화배경，대외선전우체현화장양착문화。문화연실력재대외선전중발휘효력，확대영향，대외선전야인문화연실력이봉부화생동。필수충분인식이자적관계，준학파악문화연실력시역중대외선전면림적문제화도전，재문명대화여교류중，형성대외선전신격국，소제문화차이대래적오해，제승문화국제영향력。
To enhance national culture as part of soft power is the important strategic task to win the international competition under the new situation, which depends on effective international publicity. Culture constitutes the content and background of global publicity, and international publicity embodies the culture. Culture as part of soft power displays the potency and expands its influence in worldwide publicity, and world publicity is also due to culture as part of soft power to be rich and vivid. We must fully understand the two relations, accurately grasp the problems and challenges facing international publicity in the domain of culture as part of soft power, and form a new pattern of global publicity in the civilized dialogue and exchanges, so as to eliminate misunderstandings caused by cultural differences and enhance the international influence of culture.
