CAJ | 학술논문

旅游景区作为开展旅游活动的主要空间场所,其获取可持续发展竞争优势的关键是提供高质量的服务。以韶山旅游景区为例,探讨旅游景区的服务质量要素及其对游客满意和行为意向的影响。实证结果发现：旅游景区服务质量各要素对游客满意与游客行为意向均有显著的正向影响,景区管理者应加强对景区服务质量的管理,以取得景区的可持续发展。
여유경구작위개전여유활동적주요공간장소,기획취가지속발전경쟁우세적관건시제공고질량적복무。이소산여유경구위례,탐토여유경구적복무질량요소급기대유객만의화행위의향적영향。실증결과발현：여유경구복무질량각요소대유객만의여유객행위의향균유현저적정향영향,경구관리자응가강대경구복무질량적관리,이취득경구적가지속발전。
Scenic zone is the main space for tourism activities and for its sustainable development,the key to competitive advantage is to provide high quality services.This paper,taking Shaoshan tourism zone as an example,explores the scenic zone of the service quality elements and its impact on tourist satisfaction and behavioral intention effects.The empirical results found that： the elements of scenic zone service quality have significantly positive effects on tourists＇ satisfaction and behavioral intention;scenic zone manager should strengthen the management of scenic quality of service in order to achieve the sustainable development of scenic zone.