CAJ | 학술논문

文章基于公司层面,以北京奥运会为例研究了重大节事的经济效应;采用事件研究法和趋势分析法,选择奥运板块上市公司为研究样本,实证检验了奥运会这一重大节事的短期与长期经济效应。研究发现,从短期来看,申奥成功事件具有显著的经济刺激效应;从长期来看,奥运筹备期间体现出一定的财富积累效应。总体上来说,研究证实,北京奥运会的经济影响在微观层面是有限的,这一结论适用于经济总量较大情况下重大节事的经济影响评价,对于重大节事的管理与参与有一定的借鉴意义。
문장기우공사층면,이북경오운회위례연구료중대절사적경제효응;채용사건연구법화추세분석법,선택오운판괴상시공사위연구양본,실증검험료오운회저일중대절사적단기여장기경제효응。연구발현,종단기래간,신오성공사건구유현저적경제자격효응;종장기래간,오운주비기간체현출일정적재부적루효응。총체상래설,연구증실,북경오운회적경제영향재미관층면시유한적,저일결론괄용우경제총량교대정황하중대절사적경제영향평개,대우중대절사적관리여삼여유일정적차감의의。
Taking the market reaction of 2008 Beijing Olympic Games as point of tangency,the paper studies both short-term and long-term microeconomic effects on mega-events by using event study method and trend analysis.Employing the financial data of listed companies that are affected by Beijing Olympic Games,the study finds that the successful bid for the 2008 Olympic Games brought more distinct economic stimulating effects than the games period did and related industrial companies gained long-term effect on profits.The study indicates that the economic impact of the Games is limited in terms of microeconomy.This conclusion also fits to the economic assessment of mega-events in the case of a larger economic scale and is of certain referential significance to managers and participants of mega-events.