CAJ | 학술논문

昆明以往定位于＂春城＂的＂旅游城市＂形象开始老化,以文化产业为中心建设新昆明成为可能。提升城市文化的竞争力,塑造新昆明形象,必须由单一的媒体广告传播方式向媒体整合传播转变。
곤명이왕정위우＂춘성＂적＂여유성시＂형상개시노화,이문화산업위중심건설신곤명성위가능。제승성시문화적경쟁력,소조신곤명형상,필수유단일적매체엄고전파방식향매체정합전파전변。
According to the three months′ investigation of the city′s image communication of Kunming,the fame as the ＂City of Eternal Spring＂ has been ageing.Maybe it is not only a tourist city but a new city based on culture industry.To enhance culture competitiveness and build a totally new image,Kunming needs to change from the past one-way communication to the integrated communication.