CAJ | 학술논문

随着用户创新研究与实践的日益增加,组织市场（B2B）上有关组织顾客创新的理论研究与实践活动也受到了前所未有的关注。本文对组织服务市场上有关组织顾客创新及其对项目创新绩效与项目运营绩效的影响进行了研究,剖析了供应商认知反应性和情感反应性在上述影响中可能扮演的调节作用。同时,本文还以中国电信工程服务业为实证研究背景,分别从组织顾客与供应商两个不同的视角收集数据,验证了组织顾客创新对项目创新绩效和项目运营绩效所产生的差异性影响,检验了供应商反应性所扮演的调节作用,并对顾客样本和供应商样本的分析结果进行了简单的比较。
수착용호창신연구여실천적일익증가,조직시장（B2B）상유관조직고객창신적이론연구여실천활동야수도료전소미유적관주。본문대조직복무시장상유관조직고객창신급기대항목창신적효여항목운영적효적영향진행료연구,부석료공응상인지반응성화정감반응성재상술영향중가능분연적조절작용。동시,본문환이중국전신공정복무업위실증연구배경,분별종조직고객여공응상량개불동적시각수집수거,험증료조직고객창신대항목창신적효화항목운영적효소산생적차이성영향,검험료공응상반응성소분연적조절작용,병대고객양본화공응상양본적분석결과진행료간단적비교。
Since Professor Hippel in Sloan School of Manage- ment of MIT generated the revolutionary idea that ＂users are in- novators＂, the topic of user innovation has been attracting a great amount of attention from more and more scholars all over the world. With the increasing amounts of research and practices of user innovation domestically and abroad, great attention has been paid to theoretical studies and practical activities of organiza- tional user innovations as well. Based on the exploration of one- dimensional scale of measuring the overall level of organizational customer innovation, this article explains not only the influence of organizational customer＇s innovations on project performance, which is mainly composed of project innovation performance and project operational performance, but also the moderating effects of business responsiveness of suppliers, which is mainly constituted by cognitive responsiveness and affective responsiveness, on the relationship between user innovations and project performance. Then these relationships are examined empirically in the context of China＇s telecommunication service industry, and it is found that there exist differentiated effects of organizational user innovations on project innovation performance and project operational perfor- mance in perspective of both organizational customers and their suppliers respectively. Furthermore, a positive moderating effect of affective responsiveness of suppliers has been found and a negative moderating effect of cognitive responsiveness of suppliers has been identified based on the empirical analysis of data from organiza- tional customers. However, we did not find any statistically signifi- cant moderating effects of business responsiveness of suppliers on project performance in the empirical analysis of data from suppli- ers. And this confirms the existence of perceptual gaps between suppliers and their customers. It is certain that the research will deepen both scholars and managers＇ understanding of the impor- tance of the strategic role of organizational customer innovation activities in the management process of new product development project. At last, conclusions, research and managerial implications, and limitations of the research are presented.