CAJ | 학술논문

多屏化时代是一个媒介＂更强调策略、更强调创意、更强调整合、更为注重受众＂的时代。文章探讨了多屏化时代的传播新特征,分析了＂多屏＂的到来,使媒体形态和传播格局发生了重大而深刻的变化,并重点探讨了新的传播环境,引发了媒体的多元变革与传播革命。
다병화시대시일개매개＂경강조책략、경강조창의、경강조정합、경위주중수음＂적시대。문장탐토료다병화시대적전파신특정,분석료＂다병＂적도래,사매체형태화전파격국발생료중대이심각적변화,병중점탐토료신적전파배경,인발료매체적다원변혁여전파혁명。
In the multi-screen age,media not only emphasizes on strategy,originality and conformity,but also pays more attention to the audients.The thesis explores some new characteristics of communication in the age of multi-screen,and analyzes how the age of multi-screen has taken place,which has deeply changed the structures of media.At the same time,it also emphasizes on the multi-reformation and revolution of the media under new situation of communication.