CAJ | 학술논문

在全球化语境下,跨文化传播成为地方文化传播的必经之途。邯郸成语典故承担着对外文化交流和传播的重要功能,在跨文化传播的过程中,必须遵循求同存异的对话原则。一方面,要通过多种传播策略与媒介,在符号编码、文化认知及文化心理结构层面最大限度地达成信息对等与文化共享,展示邯郸成语典故的文化魅力;另一方面,应照顾到文化差异,在历史习俗、价值观念、民族精神等层面深层沟通,促进双方的交流与碰撞,在对话中实现地方文化跨文化传播的良好效果。通过多种途径与媒介的跨文化传播,可以使邯郸成语典故成为地方文化对外交流的有效途径。
재전구화어경하,과문화전파성위지방문화전파적필경지도。함단성어전고승담착대외문화교류화전파적중요공능,재과문화전파적과정중,필수준순구동존이적대화원칙。일방면,요통과다충전파책략여매개,재부호편마、문화인지급문화심리결구층면최대한도지체성신식대등여문화공향,전시함단성어전고적문화매력;령일방면,응조고도문화차이,재역사습속、개치관념、민족정신등층면심층구통,촉진쌍방적교류여팽당,재대화중실현지방문화과문화전파적량호효과。통과다충도경여매개적과문화전파,가이사함단성어전고성위지방문화대외교류적유효도경。
In the context of globalization,cross-cultural communication becomes a necessary channel for local cultural communication.Idioms of Handan play an important role of cultural exchange and communication.In cross-cultural communication,seeking common points while reserving difference shall be kept as a principle.To convey the rich local cultural information in the idioms,information equivalence and cultural sharing in cultural coding,cultural cognition and psychological structure shall be achieved through multiple strategies and media.Besides,due to the differences in social customs,values and national spirits,various approaches and media should be applied to bridge the gap in different cultures so that translation of local idioms might become an effective channel in cross-cultural communication.