企业经济
企業經濟
기업경제
Enterprise Economy
2011年
4期
98~101
,共null页
小众化传播 中小超市 策略
小衆化傳播 中小超市 策略
소음화전파 중소초시 책략
demassifying dissemination; middle and small supermarkets; tactic analysis
追求细分、针对特定人群的小众化传播可以有效地提高传播效果,而小众化传播媒介恰好契合了中小超市的传播特点。本文在分析中小超市运用小众化传播的动因、小众化传播对中小超市作用的基础上,提出了中小超市小众化传播媒介的选择、传播策略,为中小超市传播效果的提升提供了一定的指导作用。
追求細分、針對特定人群的小衆化傳播可以有效地提高傳播效果,而小衆化傳播媒介恰好契閤瞭中小超市的傳播特點。本文在分析中小超市運用小衆化傳播的動因、小衆化傳播對中小超市作用的基礎上,提齣瞭中小超市小衆化傳播媒介的選擇、傳播策略,為中小超市傳播效果的提升提供瞭一定的指導作用。
추구세분、침대특정인군적소음화전파가이유효지제고전파효과,이소음화전파매개흡호계합료중소초시적전파특점。본문재분석중소초시운용소음화전파적동인、소음화전파대중소초시작용적기출상,제출료중소초시소음화전파매개적선택、전파책략,위중소초시전파효과적제승제공료일정적지도작용。
Pursuit of the subdivision and demassifying dissemination aimed at the specific groups can effectively improve the effects of dissemination and it jus matches the dissemination characteristic of middle and small supermarkets.On the basis of analysis on the motives and role of demassifying in middle and small supermarket operation,this paper has come up with the choices and tactics of demassifying of middle and small supermarkets,which plays some directing role in lifting effects of middle and small supermarket dissemination.
