研究生教育研究
研究生教育研究
연구생교육연구
JOURNAL OF GRADUATE EDUCATION
2011年
2期
56~62
,共null页
结构方程 顾客满意度 教育满意度
結構方程 顧客滿意度 教育滿意度
결구방정 고객만의도 교육만의도
structural equation; customer satisfaction; satisfaction degree for education
本文以满意度的特性为切入点,将结构方程模型与满意度的测量结合起来,对构成高校MBA教育满意度的因果变量及理论模型进行分析和路径设计,通过模型的拟合度检验模型的合理性,最后通过AMOS软件进行实证分析,以期为高校获取MBA教育竞争优势提供理论依据。
本文以滿意度的特性為切入點,將結構方程模型與滿意度的測量結閤起來,對構成高校MBA教育滿意度的因果變量及理論模型進行分析和路徑設計,通過模型的擬閤度檢驗模型的閤理性,最後通過AMOS軟件進行實證分析,以期為高校穫取MBA教育競爭優勢提供理論依據。
본문이만의도적특성위절입점,장결구방정모형여만의도적측량결합기래,대구성고교MBA교육만의도적인과변량급이론모형진행분석화로경설계,통과모형적의합도검험모형적합이성,최후통과AMOS연건진행실증분석,이기위고교획취MBA교육경쟁우세제공이론의거。
A study is conducted about satisfaction degrees for MBA education by combining structural equation modeling with satisfaction measurements.The suitability and reliability of the theoretical modeling are fully established to perform the analysis of satisfaction variables by the designed models and a subsequent empirical investigation is then made by means of AMOS software.Findings from this study may provide a theoretical basis for identifying the competitive advantages of a university's MBA program.