CAJ | 학술논문

韶山是经典的红色旅游区,旅游业发展已经取得了明显成绩,研究韶山红色旅游区的精品化问题具有显著意义。打造精品红色旅游区,根本是提升旅游者满意度。通过归纳相关研究成果,提炼出28条满意度测评语句,采用问卷调查方法获得基础数据,运用IPA方法就旅游者对韶山红色旅游区各要素的重要性与满意度进行分析,明确了继续保持、努力过头、低优先级和重点改进四类性质的要素,按照轻重缓急的原则提出优化提升方案,保证韶山红色旅游区精品化顺利实现。
소산시경전적홍색여유구,여유업발전이경취득료명현성적,연구소산홍색여유구적정품화문제구유현저의의。타조정품홍색여유구,근본시제승여유자만의도。통과귀납상관연구성과,제련출28조만의도측평어구,채용문권조사방법획득기출수거,운용IPA방법취여유자대소산홍색여유구각요소적중요성여만의도진행분석,명학료계속보지、노력과두、저우선급화중점개진사류성질적요소,안조경중완급적원칙제출우화제승방안,보증소산홍색여유구정품화순리실현。
Shaoshan is a classic red-tourism region,which has made obvious achivements,studying on realizing the superiority of Shaoshan red-tourism region have profound significants,the root is to promote the tourists＇ satisfaction.By generalizing the related research achievements,we extracts 28 sets of satisfaction evaluation statements,using questionnaire methods to obtain basic data,then based on the methods of IPA analysis,we survey the importance and satisfaction of tourists in the 28 sets of statements of Shaosha red-tourism region,eventually four kinds of elements were concluded：maintain area、overshoot area、low priority area and key improvement area,different management strategies were applied to ensure the smooth realization of Shaoshan red-tourism region.