CAJ | 학술논문

运用自组织理论研究协作、竞争和冲突影响下移动商务联盟系统的演化规律。根据移动商务联盟的运营商主导性、协作竞争关系等组织间关系特征,基于罗特卡-沃尔特拉方程构建移动商务联盟系统动力模型,并求解出联盟系统的稳定点;结合稳定点条件将移动商务联盟成员关系类型划分为强运营商-弱服务提供商、弱运营商-强服务提供商、协作导向型和竞争导向型,并对各种类型联盟关系下企业收入与协作、竞争、冲突的系数相关性进行分析。研究结果表明,移动商务联盟稳定的必要条件为运营商和服务提供商的收入促进系数乘积小于其饱和系数乘积,在任一联盟关系中冲突影响系数的增加都同时导致运营商和服务提供商均衡收入的降低,运营商与服务提供商之间最理想的合作模式是协作导向的联盟关系。研究结果对于揭示移动商务联盟系统的自组织演化特性有重要理论价值,有助于运营商和服务提供商加深对联盟关系的认识。
운용자조직이론연구협작、경쟁화충돌영향하이동상무련맹계통적연화규률。근거이동상무련맹적운영상주도성、협작경쟁관계등조직간관계특정,기우라특잡-옥이특랍방정구건이동상무련맹계통동력모형,병구해출련맹계통적은정점;결합은정점조건장이동상무련맹성원관계류형화분위강운영상-약복무제공상、약운영상-강복무제공상、협작도향형화경쟁도향형,병대각충류형련맹관계하기업수입여협작、경쟁、충돌적계수상관성진행분석。연구결과표명,이동상무련맹은정적필요조건위운영상화복무제공상적수입촉진계수승적소우기포화계수승적,재임일련맹관계중충돌영향계수적증가도동시도치운영상화복무제공상균형수입적강저,운영상여복무제공상지간최이상적합작모식시협작도향적련맹관계。연구결과대우게시이동상무련맹계통적자조직연화특성유중요이론개치,유조우운영상화복무제공상가심대련맹관계적인식。
The evolution of mobile commerce alliance with cooperation,competition and conflict′s influences was investigated by using self-organization theory.Based on the dominance of mobile network operator,competition relationship of mobile commerce alliance,a dynamic model of mobile commerce alliance was constructed using Lotk-Volterra equation.Based on the solved stable point,the alliance relationship was classified into four modes,which are powerful operator-weak service provider,powerful service provider-weak operator,cooperation-oriented and competition-oriented,the correlation between firm′s revenue and coefficients of competition,cooperation and conflict were analyzed for each alliance relationship.The necessary condition of stability for mobile commerce alliance is that the product term coefficient of revenue promotion is smaller than the revenue saturation coefficient for the mobile network operator and service provider.For any alliance relationship,when the conflict coefficient is increasing,the equilibrium revenue of both the mobile network operator and service provider will decrease.Meanwhile cooperation-oriented alliance is the best mode for the cooperation between the mobile network operator and service provider.The results reveal the theoretical value of self-organization mechanism of mobile commerce alliance,and will be helpful for the mobile network operator and service provider in understanding the alliance relationship.