CAJ | 학술논문

当今的新闻传播中,仿拟辞格的应用频率极高。通过对仿拟辞格的特点和新闻传播过程特点的考察发现：仿拟作为一种修辞行为,其＂造词＂和＂修辞＂的两大功能恰好满足了新闻传播＂时效性＂和＂可读性＂的两大需求;满足了从传播者的编码到接受者的解码这一认知过程中的各种心理需求。正是以上两方面的因素,构成了仿拟辞格在新闻语体中重要的生存机制。
당금적신문전파중,방의사격적응용빈솔겁고。통과대방의사격적특점화신문전파과정특점적고찰발현：방의작위일충수사행위,기＂조사＂화＂수사＂적량대공능흡호만족료신문전파＂시효성＂화＂가독성＂적량대수구;만족료종전파자적편마도접수자적해마저일인지과정중적각충심리수구。정시이상량방면적인소,구성료방의사격재신문어체중중요적생존궤제。
Parody is found to be frequently used in news media today.Focusing on the feature of parody and news communication,this essay comes to a conclusion that as a rhetorical device,parody not only satisfies the demand of ＂timeliness＂ and ＂readability＂ in news communication with its ＂word imitation capacity＂ and ＂rhetoric function＂,but also meets all the psychological needs from the encoding communicator to the decoding recipient in cognitive process.It is these two factors that work as ＂survival mechanism＂ of parody in journalese.