CAJ | 학술논문

从点轴理论出发，运用抽样调查、文献资料及体育社会学的基本方法，对广西休闲体育产业发展特色进行研究与分析。提出：以要素禀赋特征为依据，构建广西休闲体育产业发展的点轴开发模式；采用非均衡协调发展模式，促进广西休闲体育产业的特色化发展；运用整合营销传播方法，由“点”到“面”地构建广西休闲体育产业品牌；重视城乡结合部休闲体育产业的开发，促进广西休闲体育产业的整体发展。
종점축이론출발，운용추양조사、문헌자료급체육사회학적기본방법，대엄서휴한체육산업발전특색진행연구여분석。제출：이요소품부특정위의거，구건엄서휴한체육산업발전적점축개발모식；채용비균형협조발전모식，촉진엄서휴한체육산업적특색화발전；운용정합영소전파방법，유“점”도“면”지구건엄서휴한체육산업품패；중시성향결합부휴한체육산업적개발，촉진엄서휴한체육산업적정체발전。
From the point-axis theory and with sampling, documentary study and sport sociology,it analyzed the development of leisure sports industry cheracteristics. The author has put forward certain countermeasures as follows ： based on the features of factor endowment, we should establish the point-axis development mode of Guangxi leisure sports industry： choosing the development mode called unbalanced coordination and promoting characteristic development of Guangxi leisure sports industry ; With the method of IMC , we should build the brand of Guangxi leisure sports industry from ＂point＂! to ＂area＂ ; at the same time, we have to pay attention to the combination with the urban area to prompt the overall development of Guangxi leisure sports industry.