CAJ | 학술논문

以浙大中控技术股份有限公司制定的EPA技术标准为例,采用案例研究的方法,探讨后发企业自主国际标准的形成路径。研究发现,后发企业在进行细分市场选择时应重点关注那些无主导标准、但有一定技术基础的领域,以发挥自身的优势;在竞争策略的选择上,要善于利用我国广大的用户资源,靠市场优势弥补技术的不足,以抢占市场先机为首,再考虑利润回报问题;此外,选择符合国家政策导向的产业领域,通过战略联盟的合作方式能有效降低成本,加快所制定的标准在技术市场的普及。
이절대중공기술고빈유한공사제정적EPA기술표준위례,채용안례연구적방법,탐토후발기업자주국제표준적형성로경。연구발현,후발기업재진행세분시장선택시응중점관주나사무주도표준、단유일정기술기출적영역,이발휘자신적우세;재경쟁책략적선택상,요선우이용아국엄대적용호자원,고시장우세미보기술적불족,이창점시장선궤위수,재고필리윤회보문제;차외,선택부합국가정책도향적산업영역,통과전략련맹적합작방식능유효강저성본,가쾌소제정적표준재기술시장적보급。
This research takes SUPCON＇s EPA technical Standard as an example to carry out case study on the establishment path of independent international standards of late-coming enterprises in China.The findings reveal that fields without a dominant standard but with certain technology basis are favorable for late-coming enterprises to develop their strong points and win a favorable position.As for the competitive strategy,the masses of users and the large potential market in China are valuable resources for late-coming enterprises to make up for their technical deficiencies with the market superiority.It must be realized that the preemption of market opportunities should be considered ahead of making profits.Besides,it is preferable to choose industrial domains with more preferential government policies,and to carry out cooperation with others through the form of strategic alliance so as to effectively reduce costs and accelerate the popularization of the standard.