CAJ | 학술논문

研究电子商务环境下包含一个制造商和一组顾客群的单周期供应链系统，建立了无质量缺陷的退货问题决策模型。分析顾客购买及退货的策略性决策的特点，确定了3种退货政策下，制造商的最优定价、最优供货量、最优退货价格及网络销售成本的临界值。比较分析3种退货政策的优劣及其对供应链绩效的影响。结果表明，当商品的采购／制造成本或残值较低时，零退货政策优于全额退货政策；而实行部分款额退货政策的供应链绩效优于全额退货政策。
연구전자상무배경하포함일개제조상화일조고객군적단주기공응련계통，건립료무질량결함적퇴화문제결책모형。분석고객구매급퇴화적책략성결책적특점，학정료3충퇴화정책하，제조상적최우정개、최우공화량、최우퇴화개격급망락소수성본적림계치。비교분석3충퇴화정책적우렬급기대공응련적효적영향。결과표명，당상품적채구／제조성본혹잔치교저시，령퇴화정책우우전액퇴화정책；이실행부분관액퇴화정책적공응련적효우우전액퇴화정책。
In this paper, false failure return policies in E-business environment are studied for a supply chain composed of a manufacturer and a group of customers. A decision model is developed in considering customers＇strategic decision making process. With this model, the optimal price, optimal stocking quantity, and optimal return price, as well as critical selling cost based on E-business environment are analyzed for three different return policies respectively. These three return policies are compared with respect to the supply chain performance. Results show that when purchasing/production cost or the salvage value is very low, non-return policy is optimal compared with the full return policy, while the partial return policy is always superior to the full return policy for the supplier/manufacturer.