南华大学学报:社会科学版
南華大學學報:社會科學版
남화대학학보:사회과학판
Journal of Nanhua University(Social Science Edition)
2011年
2期
110~112
,共null页
商务印书馆 《东方杂志》 办刊策略
商務印書館 《東方雜誌》 辦刊策略
상무인서관 《동방잡지》 판간책략
The Commercial Press; The Oriental Magazine; publication strategies
从晚清至20世纪30年代初,商务印书馆一直是我国文化出版事业的重镇。在商务印书馆的定期刊物中,《东方杂志》具有广泛的社会影响。1932年1月28日晚,商务印书馆因遭受日本飞机的轰炸,损失重大,《东方杂志》也被迫停刊。1932年8月1日,随着商务印书馆上海总馆正式复业,停刊8个多月后《东方杂志》复刊。复刊后的《东方杂志》以追求"新生"为办刊旨趣,注重与读者及作者的沟通,并且通过主编及编辑人员的调整和"教育"、"妇女与家庭"与"文艺"三专栏的增设,及时整合了刊物办刊资源,使刊物顺利度过了危机。
從晚清至20世紀30年代初,商務印書館一直是我國文化齣版事業的重鎮。在商務印書館的定期刊物中,《東方雜誌》具有廣汎的社會影響。1932年1月28日晚,商務印書館因遭受日本飛機的轟炸,損失重大,《東方雜誌》也被迫停刊。1932年8月1日,隨著商務印書館上海總館正式複業,停刊8箇多月後《東方雜誌》複刊。複刊後的《東方雜誌》以追求"新生"為辦刊旨趣,註重與讀者及作者的溝通,併且通過主編及編輯人員的調整和"教育"、"婦女與傢庭"與"文藝"三專欄的增設,及時整閤瞭刊物辦刊資源,使刊物順利度過瞭危機。
종만청지20세기30년대초,상무인서관일직시아국문화출판사업적중진。재상무인서관적정기간물중,《동방잡지》구유엄범적사회영향。1932년1월28일만,상무인서관인조수일본비궤적굉작,손실중대,《동방잡지》야피박정간。1932년8월1일,수착상무인서관상해총관정식복업,정간8개다월후《동방잡지》복간。복간후적《동방잡지》이추구"신생"위판간지취,주중여독자급작자적구통,병차통과주편급편집인원적조정화"교육"、"부녀여가정"여"문예"삼전란적증설,급시정합료간물판간자원,사간물순리도과료위궤。
Since the late Qing Dynasty to the early 1930s,The Commercial Press had been an important publishing house in China's cultural publishing.Among its regular publications,the Oriental Magazine has a broad impact on society.The Commercial Press was bombed by the Japanese planes on the evening of January 28,1932,which caused huge losses,and The Oriental Magazine thus was forced to cease publication.On August 1,1932,as the headquarter of The Commercial Press in Shanghai resumed business,The Oriental Magazine resumed publication after being suspended for more than 8 months.The Oriental Magazine then pursued "rebirth" as its aim for running the business,focusing on the communication between readers and authors,and by means of restructuring editor and editorial staff,and opening three additional columns"Education","Women and Family",and "Literature and Art",it timely integrated resources of publication,which helped the magazine to survive the crisis.