CAJ | 학술논문

企业品牌实力反映了一个企业的市场竞争力与控制力。国家实力则是一个国家在世界政治经济军事和文化等方面表现出来的竞争力和影响力。以经济实力为主线，以国家GDP和企业品牌价值为依据，通过动态比较中、美、日三国的企业品牌实力和国家实力演变情况可发现：企业品牌实力的提升与国家实力的崛起过程是一致的，中、美、日三国国家实力的变化与其所拥有的世界名牌数量变化过程也是基本一致的。
기업품패실력반영료일개기업적시장경쟁력여공제력。국가실력칙시일개국가재세계정치경제군사화문화등방면표현출래적경쟁력화영향력。이경제실력위주선，이국가GDP화기업품패개치위의거，통과동태비교중、미、일삼국적기업품패실력화국가실력연변정황가발현：기업품패실력적제승여국가실력적굴기과정시일치적，중、미、일삼국국가실력적변화여기소옹유적세계명패수량변화과정야시기본일치적。
Corporate brand power reflects the market competitiveness and control of a company. National power is the competitiveness and influence of a nation in political, economic, military and cultural terms in the world. Taking economic power as the main thread and national GDP and corporate brand value as the basis, this paper makes a dynamic comparison of the evolution of corporate brand power and national power of China, US and Japan. It is found that growing corporate brand power is consistent with rising national power, and that changes in national power of the three nations are on the whole consistent with changes in the number of world famous brands they have.