CAJ | 학술논문

通过分析网络团购拍卖机制下的竞标者等待达到拍卖保留价格现象,提出网络团购拍卖过程中存在竞标者队列,并揭示了竞标者队列的性质及其对网络团购拍卖机制设计的影响。研究指出：网络团购拍卖存在较大数量的成功竞标者,这些成功竞标者因需等待拍卖最终成交而形成竞标者队列;拍卖方对竞标者队列进行的服务与成批服务的排队系统相似,但也存在差异;拍卖方可优化网络团购拍卖机制,以保证获得拍卖收益,并减少在服务过程中出现的队列拥塞现象的发生。
통과분석망락단구박매궤제하적경표자등대체도박매보류개격현상,제출망락단구박매과정중존재경표자대렬,병게시료경표자대렬적성질급기대망락단구박매궤제설계적영향。연구지출：망락단구박매존재교대수량적성공경표자,저사성공경표자인수등대박매최종성교이형성경표자대렬;박매방대경표자대렬진행적복무여성비복무적배대계통상사,단야존재차이;박매방가우화망락단구박매궤제,이보증획득박매수익,병감소재복무과정중출현적대렬옹새현상적발생。
Through analyzing the phenomenon that bidders are often required waiting for the reserve price in network group buying auction,this paper considers that there exist bidders as a queue which are called bidder queue in network group buying auction,and analyze the property of bidder queue and its impact on the auction mechanism design.The results show as follows：there are many successful bidders in group buying auction who need to wait for the concluding of auction to form bidder queue;the service provided by the side of auction to bidder queue is similar to the queue system of bulk service,and the difference between them are also existing;the side of auction can ensure the obtaining of auction income and avoid the queue jam existing in the service process through optimizing the mechanism of network group buying auction.