CAJ | 학술논문

随着媒介文化环境的变化，新媒介对农村出版传播发生了显著影响，特别是使农民受众的媒介需求与内容需求呈现出诸多新的特点。对此，出版传播主体必须予以正确认识和把握，从农民受众的真实需要出发开展有效的出版传播活动：以政府为主导，加快农村信息化步伐；融合传统出版和新媒介出版，建立农村立体化、复合化出版传播体系；建立多层次、多途径的动态信息反馈系统，充分发挥农民群众在新农村建设中的主体性作用。
수착매개문화배경적변화，신매개대농촌출판전파발생료현저영향，특별시사농민수음적매개수구여내용수구정현출제다신적특점。대차，출판전파주체필수여이정학인식화파악，종농민수음적진실수요출발개전유효적출판전파활동：이정부위주도，가쾌농촌신식화보벌；융합전통출판화신매개출판，건립농촌입체화、복합화출판전파체계；건립다층차、다도경적동태신식반궤계통，충분발휘농민군음재신농촌건설중적주체성작용。
With the change of the medium culture environment, the rural publishing propagation has changed a lot, especially the Farmors＇ media demand and content demand. So publishing communication subject should have correct understanding and grasp, developing effective publishing propagation activities according to the farmers＇ real needs. First, exertiving the predominant function of government to accelerate rural information. Second, integrating traditional publication and the new mvdia to establish diversified publishing propagation system. Last, to creato the multi-level dynamic information feedback system, strengthening the farmers＇ subjectivity function into full play of the new rural constmction.