CAJ | 학술논문

基于中国企业在加入世界贸易组织以后所面临的特殊情境,深入分析经济全球化与市场分割性对中国企业构成的双重压力和影响,以及中国企业应对上述影响所采取的4种主要的战略选择。这4种战略选择是高度的市场本地化和高度的行业多元化相结合、高度的投资本地化与高度的行业集中化相结合、高度的市场多元化与高度的行业集中化相结合以及高度的行业多元化和高度的市场多元化相结合。基于此提出新形势下中国企业应对经济全球化和市场分割性的战略选择模式,进一步讨论了选择不同战略的企业在未来环境变化中可能面临的机遇与挑战,为企业在新形势下做出恰当的战略选择指明方向。
기우중국기업재가입세계무역조직이후소면림적특수정경,심입분석경제전구화여시장분할성대중국기업구성적쌍중압력화영향,이급중국기업응대상술영향소채취적4충주요적전략선택。저4충전략선택시고도적시장본지화화고도적행업다원화상결합、고도적투자본지화여고도적행업집중화상결합、고도적시장다원화여고도적행업집중화상결합이급고도적행업다원화화고도적시장다원화상결합。기우차제출신형세하중국기업응대경제전구화화시장분할성적전략선택모식,진일보토론료선택불동전략적기업재미래배경변화중가능면림적궤우여도전,위기업재신형세하주출흡당적전략선택지명방향。
In the special institutional environment of China after entering WTO,this article deeply analyze the two main types of pressure and affects-the economic globalization and domestic market fragmentation,and figure out four main strategic choices of Chinese corporate dealing with these pressures have proposed,including the high market localization and high industrial diversification,the high investment localization and high industrial focusing,the high industrial focusing and high market diversification,and the high industrial diversification and high market diversification.Then a strategic choice model for Chinese corporate responding the two types of pressure in new times is proposed.Furthermore,the opportunities and challenges of companies of each strategic choice in future under the environmental transferring and development are discussed to provide directions for corporate making appropriate strategic choice under the new landscape.