CAJ | 학술논문

近年来，我国农村流通网络建设在促进消费、扩大内需、解决我国“三农”问题等方面作出了突出贡献，推动了农村城镇化进程，极大地促进了农村经济和社会的发展。但我国农村流通网络存在很多问题，而且之前遗留的问题也没有完全得到解决，究其原因，一是观念和认识问题，二是人才和技术问题，三是政策和投入问题，四是农村消费者的教育和引导问题。针对当前存在的问题与薄弱环节，为进一步推动我国农村流通网络建设，必须提高对农村流通网络建设的认识，实施农村流通网络建设标准化，大力培植龙头企业，高度重视流通信息平台建设与人才培养，积极开展农村消费者教育活动。而在“平价商店”运作方面，则必须在其组织运营体制以及商业运作模式上进行周密设计，精心操作。
근년래，아국농촌류통망락건설재촉진소비、확대내수、해결아국“삼농”문제등방면작출료돌출공헌，추동료농촌성진화진정，겁대지촉진료농촌경제화사회적발전。단아국농촌류통망락존재흔다문제，이차지전유류적문제야몰유완전득도해결，구기원인，일시관념화인식문제，이시인재화기술문제，삼시정책화투입문제，사시농촌소비자적교육화인도문제。침대당전존재적문제여박약배절，위진일보추동아국농촌류통망락건설，필수제고대농촌류통망락건설적인식，실시농촌류통망락건설표준화，대력배식룡두기업，고도중시류통신식평태건설여인재배양，적겁개전농촌소비자교육활동。이재“평개상점”운작방면，칙필수재기조직운영체제이급상업운작모식상진행주밀설계，정심조작。
In recent years, we have made great achievements in constructing rural circulation network in terms of promoting consumption, expanding domestic demand and solving the problem of ＂Agriculture, Rural Areas and Farmers＂. And it helps promote the process of rural urbanization, rural economic development and social development. But there are still so many problems with rural circulation network. Causes for these problems are concept and understanding, talented professionals and technology, policy and investment, education and guidance for rural consumers. In regard to these problems and weak links, and to further promote construction in China＇s rural circulation network, we should, first, improve understanding of the construction of rural circulation network; second, we should implement standardization in the construction of rural circulation network; third, we should cultivate more leading enterprises; fourth, we should pay more attention to the construction of circulation information platform and personal cultivation; and fifth, we should provide education for rural consumers. While in terms of the operation of ＂fair price shop＂, we should carefully design the organizational and operational system and the business operation pattern.