CAJ | 학술논문

近年来产品供应链管理得到了广泛的关注，而产品供应链强调的是产品从供应商到分销商乃至最终客户的流程活动，基于此很多供应链信息技术的运用都是支持这一活动过程的，然而，随着经济全球化以及市场变化的加剧，使得企业越来越从产品供应链转向信息化为基础的价值网络。通过安吉物流以及苏宁电器的供应链信息化运作为研究对象，揭示了新时代价值网络管理的特征以及组织方式。指出价值网络管理的运行不仅是供需之间的产品经营和信息的协同，更是计划、知识、流程和投资行为的协同化，此外在组织方式上，则是以服务为中心、供需互动为手段、链式、辐射式、星座式创新为基础的综合管理体系。
근년래산품공응련관리득도료엄범적관주，이산품공응련강조적시산품종공응상도분소상내지최종객호적류정활동，기우차흔다공응련신식기술적운용도시지지저일활동과정적，연이，수착경제전구화이급시장변화적가극，사득기업월래월종산품공응련전향신식화위기출적개치망락。통과안길물류이급소저전기적공응련신식화운작위연구대상，게시료신시대개치망락관리적특정이급조직방식。지출개치망락관리적운행불부시공수지간적산품경영화신식적협동，경시계화、지식、류정화투자행위적협동화，차외재조직방식상，칙시이복무위중심、공수호동위수단、련식、복사식、성좌식창신위기출적종합관리체계。
Recently product supply chain management has aroused wide attention from enterprises, in which product supply chain supports the lin- ear physical flow of goods from suppliers to distributors to final customers, and the application of many information systems （IS） adopted by product supply chains support the process. However, higher globalization and increasing competitive intensity are forcing enterprises to change their manage- ment from product supply chain to value network. The aim of this paper is to identify characteristics and organization of information-based value network by using two case studies of Anji Logistics and Suning. The study reveals that value network is not only the coordination of products and information between buyers and sellers but also the coordination of plan, knowledge, process and investment. In organizational structure, it is an in- novation-based and comprehensive management mechanism characterized by service-oriented operation, interaction between buyers and sellers, and the combination of chain, radiation and even constellation systems.