CAJ | 학술논문

我国第三代移动通信（3G）牌照正式发放，在3G市场形成了中国移动、中国联通和中国电信三寡头垄断的市场格局。通信公司运营商都根据未来的3G市场和竞争需要制订了业务策略、用户定位、渠道规划、价格体系、促销方案和服务标准。其中，在激烈的3G市场竞争中，合理的价格策略是取得市场成功的重要因素。文章对我国通信公司3G业务价格战略进行博弈选择分析，认为差异化价格战略是制定3G业务定价策略的前提条件，因此，我国通信公司要对不同时期、不同客户和不同的业务制定差异化价格策略。
아국제삼대이동통신（3G）패조정식발방，재3G시장형성료중국이동、중국련통화중국전신삼과두롱단적시장격국。통신공사운영상도근거미래적3G시장화경쟁수요제정료업무책략、용호정위、거도규화、개격체계、촉소방안화복무표준。기중，재격렬적3G시장경쟁중，합리적개격책략시취득시장성공적중요인소。문장대아국통신공사3G업무개격전략진행박혁선택분석，인위차이화개격전략시제정3G업무정개책략적전제조건，인차，아국통신공사요대불동시기、불동객호화불동적업무제정차이화개격책략。
As the issuing of 3G license, China Mobile, China Unicorn and China Telecom are the big three monopoly in the market. In the competition of 3G market, business strategy, customer oriented, channel building, price system, promotion program and service, etc, are the important contents. However, pricing strategy is the most important factor in the competition. This paper analyzed the gaming among the three big telecom companies, considered that a different pricing strategy is the premise of the pricing strategy of 3G business. Therefore, the telecom companies should update their strategy based on the various market conditions in different stages and for different customers and different business.