CAJ | 학술논문

体育旅游业是体育产业与旅游产业交叉渗透产生的一个新的经济领域，是我国体育产业的一个重要组成部分。山东省在发展体育旅游业上具有经济、政策、独特的体育旅游资源优势，已形成区域特色。本研究对山东省体育旅游区域特征进行分析、整合，提出体育旅游业发展的战略构想，并针对此提出发展体育旅游业的建议，希望能为振兴山东旅游业提供理论参考。
체육여유업시체육산업여여유산업교차삼투산생적일개신적경제영역，시아국체육산업적일개중요조성부분。산동성재발전체육여유업상구유경제、정책、독특적체육여유자원우세，이형성구역특색。본연구대산동성체육여유구역특정진행분석、정합，제출체육여유업발전적전략구상，병침대차제출발전체육여유업적건의，희망능위진흥산동여유업제공이론삼고。
Sports tourism is a new economy generated by sports industry and tourism industry cross - penetration, and it＇ s an important part of China＇ s sports industry. During the development of sports tourism, Shandong has advantages in economy, policy, unique sports tourism resources, and it has formed regional characteristics. By means of document method, expert＇ s interview and field survey etc, this thesis analyzed and integrated the regional characteristics of sports tourism in Shandong province, made the strategic concept of developing sports tourism, then proposed the revitalization to provide a theoretical reference.