青海民族大学学报：社会科学版
青海民族大學學報：社會科學版
청해민족대학학보：사회과학판
Journal of Qinghai Nationalities University
2011年
3期
149~152
,共null页
青海 海晏 旅游产品 市场营销 区位优势
青海 海晏 旅遊產品 市場營銷 區位優勢
청해 해안 여유산품 시장영소 구위우세
tourism products; marketing strategy; location disadvantage
从国内外旅游市场的特点出发,制定符合本地区旅游产品特点的营销策略,变区位劣势为区位优势,打破青海旅游产品营销的瓶颈,是促进青海旅游业快速、持续发展的主要途径。
從國內外旅遊市場的特點齣髮,製定符閤本地區旅遊產品特點的營銷策略,變區位劣勢為區位優勢,打破青海旅遊產品營銷的瓶頸,是促進青海旅遊業快速、持續髮展的主要途徑。
종국내외여유시장적특점출발,제정부합본지구여유산품특점적영소책략,변구위열세위구위우세,타파청해여유산품영소적병경,시촉진청해여유업쾌속、지속발전적주요도경。
This paper analyse tourism products of QingHai province and HaiYan county,discussed the marketing strategy of HaiYan county.The marketing strategy established according to the characteristics of international and domestic tourism market and in accordance with the characteristics of tourism products of this area.At the same time,In qinghai tourism products restrictive problem,this paper put forward the restrictive problem for change location disadvantages to advantagesl.The purpose is to break the bottleneck of qinghai tourism product marketing,and promote the development of qinghai tourism fast and long-term.
