CAJ | 학술논문

改革开放以来，北京广告业得到了快速发展，行业规模大、人才素质高、市场成熟度高，是我国广告市场传媒中心、创新研发中心、优质公司中心和高端人才中心。促进北京广告业发展，提高广告业在现代服务业中的比重和整体水平，是适应对外开放新形势、加速国内国际市场信息交流、提高资源配置效率、增强自主创新能力和民族品牌竞争力的迫切需要，是促进首都经济产业结构优化调整、加快转变经济发展方式和推进文化创意产业发展的有效途径，是加快北京世界城市建设的重要途径。
개혁개방이래，북경엄고업득도료쾌속발전，행업규모대、인재소질고、시장성숙도고，시아국엄고시장전매중심、창신연발중심、우질공사중심화고단인재중심。촉진북경엄고업발전，제고엄고업재현대복무업중적비중화정체수평，시괄응대외개방신형세、가속국내국제시장신식교류、제고자원배치효솔、증강자주창신능력화민족품패경쟁력적박절수요，시촉진수도경제산업결구우화조정、가쾌전변경제발전방식화추진문화창의산업발전적유효도경，시가쾌북경세계성시건설적중요도경。
With the adoption of China＇s reform and opening - up policy, advertising has become one of the most prom- ising industries. Beijing, the centre of marketing, R＆D and media resources, attracts the elites of China＇s advertising in- dustry, both talents - resources and companies. The promotion of Beijing＇s advertising industry is crucial to the future of this sun - rising tertiary sector. At present, what the globalized market asks for is a high - efficient, independent, innova- tive player, with strong competitiveness; which forces our national brands to promote their comprehensive competitive ca- pability. In addition, as a globalizing metropolis, Beijing is shouldering the responsibility of leading the way of optimizing the industrial structure, as well as the transformation of China＇s development pattern. Building well - rounded harmonious society needs joint - efforts ; advertising, as a perfect representative of the cultural creativity industry, is the pioneer