CAJ | 학술논문

民国时期的商业广告铺天盖地。在“双十节”这么一个特殊节日里，商家在报刊上的商业广告则广泛地运用“双十节”符号，包括国家缩影象征的“国旗”、表示十月十日的“十十”以及祝福国家的“万岁”。这些符号的使用，不仅丰富了国庆广告的设计，同时也让国庆广告具有了更加深刻的内涵。商家的“双十节”广告，其实也在“广告”双十节，用商品促销的方式纪念辛亥革命。
민국시기적상업엄고포천개지。재“쌍십절”저요일개특수절일리，상가재보간상적상업엄고칙엄범지운용“쌍십절”부호，포괄국가축영상정적“국기”、표시십월십일적“십십”이급축복국가적“만세”。저사부호적사용，불부봉부료국경엄고적설계，동시야양국경엄고구유료경가심각적내함。상가적“쌍십절”엄고，기실야재“엄고”쌍십절，용상품촉소적방식기념신해혁명。
During the time of the Republic of China, commercial advertisements were wide spread, in the special day of the ＂Double Tenth Day＂, commercial advertisements used the symbol of the ＂Double Tenth Day＂ widely, which includes the national flag, the double cross symbols as well as the long live blessing. The use of these symbols enriched the profile of the Nation- al Day advertisements and gave it a much more meaningful connotation. The ＂Double Tenth Day＂ was taken as an advertisement tool while made itself widely known at the same time, through which the 1911 Revolution was widely commemorated.