CAJ | 학술논문

随着城市化进程的加快，社区商业日益成为城市商业发展的新增长点。在提出社区商业满意度测评体系的基础上，运用结构方程模型对影响杭州市社区商业满意度的因素进行分析，并认为科学规划社区商业、引进品牌社区商业店铺、加强社区内商业店铺管理、通过培训提升店铺经营者和从业人员素质是推动社区商业发展、提升城市居民社区商业满意度的重要手段。
수착성시화진정적가쾌，사구상업일익성위성시상업발전적신증장점。재제출사구상업만의도측평체계적기출상，운용결구방정모형대영향항주시사구상업만의도적인소진행분석，병인위과학규화사구상업、인진품패사구상업점포、가강사구내상업점포관리、통과배훈제승점포경영자화종업인원소질시추동사구상업발전、제승성시거민사구상업만의도적중요수단。
With the acceleration of urbanization,the community commerce has increasingly become a new growth point in the development of urban commerce.This essay presents an evaluation system for the satisfaction with community commerce,and analyzes the factors influencing the satisfaction with the community commerce in Hangzhou with the use of Structural Equation Model.It reckons that systematic planning,introduction of brand stores,enforcement of the management,and professional trainings for the promotion of store owners and staffs＇ qualities are important tools to boost the development of community commerce and raise the satisfaction with community commerce.