商业研究
商業研究
상업연구
Commercial Research
2011年
9期
198~201
,共null页
长江上游 “购物之都” 定位 功能 建设思路
長江上遊 “購物之都” 定位 功能 建設思路
장강상유 “구물지도” 정위 공능 건설사로
the upper reaches of the Yangtze River; "shopping capital"; positioning; function; construction idea
重庆提出建设长江上游贸易中心,完善购物功能,打造"购物天堂"。本文通过借鉴相关评价标准界定"购物之都"内涵,通过相关城市比较明确重庆建设长江上游"购物之都"的战略定位,确定其消费购物、生产采购、品牌集聚、时尚引领、信息集中、价格形成六大核心功能,从主体、载体、产业体系、支持系统上形成建设长江上游购物之都的总体思路与框架。
重慶提齣建設長江上遊貿易中心,完善購物功能,打造"購物天堂"。本文通過藉鑒相關評價標準界定"購物之都"內涵,通過相關城市比較明確重慶建設長江上遊"購物之都"的戰略定位,確定其消費購物、生產採購、品牌集聚、時尚引領、信息集中、價格形成六大覈心功能,從主體、載體、產業體繫、支持繫統上形成建設長江上遊購物之都的總體思路與框架。
중경제출건설장강상유무역중심,완선구물공능,타조"구물천당"。본문통과차감상관평개표준계정"구물지도"내함,통과상관성시비교명학중경건설장강상유"구물지도"적전략정위,학정기소비구물、생산채구、품패집취、시상인령、신식집중、개격형성륙대핵심공능,종주체、재체、산업체계、지지계통상형성건설장강상유구물지도적총체사로여광가。
Chongqing perfects its shopping function to be the trade center of the upper reaches of the Yangtze River and to be the shopping paradise.This paper draws on the worldwide relevant assessment and evaluation criteria to define the connotation of the "shopping capital".Through comparing with the relevant cities,it makes clear the strategic positioning of Chongqing becoming the "shopping capital" of the upper reaches of the Yangtze River,ascertains the six core functions of consumption and shopping,production procurement,brand concentration,fashion leading,information gathering and price formation.From the subject,the carriers,industrial system and support system,this paper forms the general idea and framework of building the "shopping capital" of the upper reaches of the Yangtze River.