CAJ | 학술논문

报纸、电视、互联网，这三类媒体都极大地改变了人类历史、人们的生活和人际交往，媒体外交也在这一历史进程中出现，它改变并仍在影响着国家关系、国际政治和世界局势。媒体外交的兴起，当前关于媒体外交的研究状况及其功能，中国媒体外交的优势、劣势、面临的威胁和挑战等问题，值得探讨。中国应该充分利用自己的优势，积极发展媒体外交，同时又要谨慎且警惕地管理媒体外交，有效限制其不利因素的扩散。
보지、전시、호련망，저삼류매체도겁대지개변료인류역사、인문적생활화인제교왕，매체외교야재저일역사진정중출현，타개변병잉재영향착국가관계、국제정치화세계국세。매체외교적흥기，당전관우매체외교적연구상황급기공능，중국매체외교적우세、열세、면림적위협화도전등문제，치득탐토。중국응해충분이용자기적우세，적겁발전매체외교，동시우요근신차경척지관리매체외교，유효한제기불리인소적확산。
Newspaper, television and the internet has changed human history, human life and human communication dramatically. And media diplomacy bursts into the historical process, changes and imposes impacts on national relations, international politics and word situation. The main contents of this article covers the rise of media diplomacy, its research situation and function, as well as the advantages, disadvantages, threats and opportunities of China media diplomacy. It is time to welcome the age of media diplomacy. Therefore, China should make full use of its advantages to promote media diplomacy and make media diplomacy under its control cautiously and alertly.