CAJ | 학술논문

随着目前国内经济的高速发展，文化旅游以其特有的文化内涵和文化氛围受到越来越多的游客重视和青睐。作为文化旅游的重要组成部分——非物质文化景观的多样性不断遭到破坏。科学合理的开发建设对于非物质文化景观的保护与传承，以及基于非物质文化景观的区域旅游发展尤为重要。以龙镇《红灯记》文化旅游区为例，根据区域旅游资源的评价与客源市场的分析结果，结合旅游规划“AVC”三力理论——即吸引力（A）、生命力（V）、承载力（C），分别从开发建设理念、产品体系的打造、意境流规划、旅游服务设施规划建设等方面提出了规划的方案和实施建议，为基于非物质文化景观的区域旅游开发和可持续发展提供借鉴。
수착목전국내경제적고속발전，문화여유이기특유적문화내함화문화분위수도월래월다적유객중시화청래。작위문화여유적중요조성부분——비물질문화경관적다양성불단조도파배。과학합리적개발건설대우비물질문화경관적보호여전승，이급기우비물질문화경관적구역여유발전우위중요。이룡진《홍등기》문화여유구위례，근거구역여유자원적평개여객원시장적분석결과，결합여유규화“AVC”삼력이론——즉흡인력（A）、생명력（V）、승재력（C），분별종개발건설이념、산품체계적타조、의경류규화、여유복무설시규화건설등방면제출료규화적방안화실시건의，위기우비물질문화경관적구역여유개발화가지속발전제공차감。
With the high-speed economic development of China, cultural tourism has been receiving considerable attention and welcome by more and more people for its specific cultural connotation and atmosphere. The diversity of nonmaterial culture landscape which is an essential component of the cultural tourism has been degraded constantly. Scientific and rational development is particularly important to protect and inherit the nonmaterial culture landscape, and to regional tourism development base on the nonmaterial culture landscape. With Longzhen Legend of the Red Lantern cultural tourism area as the example, in this paper, according to the results of regional tourism resources evaluation and tourist source market analysis, and by combining the AVC theory in tourism planning, planning proposals and implementation suggestions are put forward from the aspects of development conception, product system planning, mental flow planning and construction of tourist service facilities, which provides reference for the planning and sustainable development of regional tourism base on the nonmaterial culture landscape.