CAJ | 학술논문

经济全球化的加速发展以及互联网的诞生和普及,为广告的发展提供了新的展示平台。基于网互联网平台,一种新型的广告态势——网络广告应运而生,它发展迅速并具有较为广阔的发展前景。从分析网络广告的概念、特点入手,着重分析现阶段网络广告的发展瓶颈,进而提出网络广告未来发展的对策,对网络广告的未来发展显得尤为重要。
경제전구화적가속발전이급호련망적탄생화보급,위엄고적발전제공료신적전시평태。기우망호련망평태,일충신형적엄고태세——망락엄고응운이생,타발전신속병구유교위엄활적발전전경。종분석망락엄고적개념、특점입수,착중분석현계단망락엄고적발전병경,진이제출망락엄고미래발전적대책,대망락엄고적미래발전현득우위중요。
Both the accelerated development of economic globalization and the birth and popularity of the Internet provide a new display platform for the development of advertisement,based on which,a new advertising type,online advertisement,emerges,grows rapidly and has a more broad development prospect.This paper starts from the analysis of concept and features of online advertisement,emphatically analyzes the bottleneck in the development of online advertisement in current stage,and then makes some proposals for the further development of online advertisement so as to provide some help for the development of China＇s future online advertisement.