CAJ | 학술논문

笔者从要素禀赋视角出发构建个体选择静态模型和群体博弈动态模型,探讨电子商务企业选择生存与发展模式的原因。结果表明：企业是否进入以及何时开展电子商务取决于企业技术禀赋、运营禀赋和战略禀赋及市场外部性压力与禀赋成本的比较,由此形成企业开展电子商务的4种基本模式和5种市场角色。政府应针对不同企业的要素禀赋特征采取不同的扶持手段,分层分类推进企业电子商务发展。
필자종요소품부시각출발구건개체선택정태모형화군체박혁동태모형,탐토전자상무기업선택생존여발전모식적원인。결과표명：기업시부진입이급하시개전전자상무취결우기업기술품부、운영품부화전략품부급시장외부성압력여품부성본적비교,유차형성기업개전전자상무적4충기본모식화5충시장각색。정부응침대불동기업적요소품부특정채취불동적부지수단,분층분유추진기업전자상무발전。
From the perspective of factor endowment,the authors construct a static model for individual decision and a dynamic model for group decision to explore the reasons for enterprises with e-commerce choosing the mode for survival and development.The results show that whether an enterprise adopts e-commerce and when to do it depends on the enterprise＇s technology endowment,operation endowment,strategy endowment,and the comparison of the exterior pressure of market and endowment cost,which form the four basic modes of e-commerce and five roles in the market.The government should take corresponding supporting measures according to the factor endowment of different firms and promote the development of e-commerce according to different hierarchies and classes of the firms.