CAJ | 학술논문

北京建设国际会议城市是其实现建设世界城市的重要组成部分，因此，研究北京作为国际会议城市的竞争力具有重要意义。文章从协会会议参会人的角度，研究影响国际会议目的地选择的因素，并通过重要性一绩效分析方法（IPA）研究北京作为国际会议目的地的竞争力。文章指出，北京建设国际会议城市具有多方面优势，其中“可达性”、“目的地形象”、“安全”重要性高、表现性好，属于“继续保持”的因素，同时北京也有很多需要改进的地方，如“通用语言”、“住宿成本”、“当地居民的友好程度”以及“接待和住宿设施”。
북경건설국제회의성시시기실현건설세계성시적중요조성부분，인차，연구북경작위국제회의성시적경쟁력구유중요의의。문장종협회회의삼회인적각도，연구영향국제회의목적지선택적인소，병통과중요성일적효분석방법（IPA）연구북경작위국제회의목적지적경쟁력。문장지출，북경건설국제회의성시구유다방면우세，기중“가체성”、“목적지형상”、“안전”중요성고、표현성호，속우“계속보지”적인소，동시북경야유흔다수요개진적지방，여“통용어언”、“주숙성본”、“당지거민적우호정도”이급“접대화주숙설시”。
Building an international convention city in Beijing is an important component part of the realization of constructing a global city. Therefore, it is of great significance to study Beijing＇ s competitiveness as an international convention city. The paper, from the perspective of association convention attendees, tries to study the factors that affect the selection of international convention destination and the competitiveness of Beijing as an international convention destination through importance-performance analysis （IPA）. The paper points out that Beijing boasts of advantages in many ways including ＂accessibility＂, ＂distination image＂ and ＂safety＂, which are highly important and enjoy good performance, belonging to the factor of ＂ continuing to be preserved＂, while there are many factors that need to be improved, such as ＂common language＂, ＂accommodations cost＂, ＂friendliness of local residents＂, and ＂facilities for reception and accommodations＂.