CAJ | 학술논문

以传播为视角，借鉴广义修辞学及媒介表达技巧、媒介美学的研究方法，把媒介各组成要素作为叠加在一起的整体对象来探讨媒介修辞研究方法。媒介修辞研究把对象放在传播的动态系统中进行研究。目前还没有一种媒介是全能媒介，即能全面地作用人的听觉、视觉、味觉、嗅觉、肤觉等所有感觉器官的媒介，最多只能同时作用于人们的视觉和听觉。因此，媒介修辞方法研究要把弥补媒介的局限放在首位，然后再考虑如何表达得简明和生动。在媒介接受修辞方法研究方面，要注意媒介对受众态度、行动影响的研究。
이전파위시각，차감엄의수사학급매개표체기교、매개미학적연구방법，파매개각조성요소작위첩가재일기적정체대상래탐토매개수사연구방법。매개수사연구파대상방재전파적동태계통중진행연구。목전환몰유일충매개시전능매개，즉능전면지작용인적은각、시각、미각、후각、부각등소유감각기관적매개，최다지능동시작용우인문적시각화은각。인차，매개수사방법연구요파미보매개적국한방재수위，연후재고필여하표체득간명화생동。재매개접수수사방법연구방면，요주의매개대수음태도、행동영향적연구。
In the perspective of communication, and by referring to generalized rhetorical theory, media expression skills, and the research method of media aesthetics, this article studies media rhetoric research methodology in the way of aggregating every component of media into the whole. Media rhetoric research embarks on studying that puts research objects into a dynamic system that is undergoing communication. Nowadays, there has not been a media of omnipotence; namely interacting comprehensively with human＇s sense organ of hearing, vision, smelling, dermal sensation etc. Rather at most can act simultaneously on people＇s vision and hearing. Therefore, it is of necessity to deem handling the limit of media rhetoric research as the primacy, thereafter to consider the way to express concisely and vividly. In reference to media rhetoric method research, it is also in need to have an in depth research on the influence of audience attitude and their acts upon media. Key words： media rhetoric; information transfer; methodology