CAJ | 학술논문

文化创意产业逆势上扬,推动产业结构调整与升级,宣告将进入文化创意品牌竞争时代。文化创意品牌开发与并购、本土化与国际化同步战略将成为我国文化创意企业的必然选择。文化创意产业将形成以创意城市品牌主导的城市创意品牌群与农业创意品牌相促进的格局,并随着文化创意产业规模的扩大,文化创意产业品牌将产生同质化。建议政府加强建设＂硬环境＂,优化＂软环境＂;与此同时,企业应着力打造文化创意品牌核心价值。
문화창의산업역세상양,추동산업결구조정여승급,선고장진입문화창의품패경쟁시대。문화창의품패개발여병구、본토화여국제화동보전략장성위아국문화창의기업적필연선택。문화창의산업장형성이창의성시품패주도적성시창의품패군여농업창의품패상촉진적격국,병수착문화창의산업규모적확대,문화창의산업품패장산생동질화。건의정부가강건설＂경배경＂,우화＂연배경＂;여차동시,기업응착력타조문화창의품패핵심개치。
The cultural and creativity industry impetus industrial structure adjustment and promotion,and announces that the cultural creativity brand will be in a competition time.The cultural and creativity industry will form the pattern that urban creativity brand,which has been leaded by creative city brand,and get along with agricultural creativity brand in mutual promotion,and implement the synchronization strategy between creativity brand development and creativity brand mergers and acquisitions and between creative brand local adaptation and creative brand internationalization,but come forth creative brand homogenization.For that reason,the paper suggests that the government strengthens hard environment building and optimizes soft environment,and enterprises try to make the core value of the cultural creativity brand.